Measuring expected interactivity: Scale development and validation
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Sohn, Dongyoung | - |
dc.contributor.author | Choi, Sejung Marina | - |
dc.date.accessioned | 2021-09-05T06:33:58Z | - |
dc.date.available | 2021-09-05T06:33:58Z | - |
dc.date.created | 2021-06-15 | - |
dc.date.issued | 2014-08 | - |
dc.identifier.issn | 1461-4448 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/97865 | - |
dc.description.abstract | An implicit assumption underlying previous interactivity studies is that every time people use a communication medium (e.g., website) or device (e.g., smartphone), they perceive its interactivity through analyzing it from scratch trait-by-trait. As psychologists have long shown, however, we quite often skip such an intensive analysis, and rely on our expectations or schematic knowledge to perceive/evaluate an object. This study is designed to develop a measure of individuals' expectation of interactivity toward a medium, called expected interactivity (EI). After specifying three conceptual dimensions underlying EI - sensory, semantic, and behavioral dimensions - scales for capturing them are developed, refined, and validated through multiple studies. Implications for future interactivity research are discussed. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | SAGE PUBLICATIONS LTD | - |
dc.subject | PERCEIVED INTERACTIVITY | - |
dc.subject | CONSUMER EXPECTATIONS | - |
dc.subject | WEB SITE | - |
dc.subject | MODEL | - |
dc.subject | COMMUNICATION | - |
dc.subject | INVOLVEMENT | - |
dc.subject | EXPERIENCE | - |
dc.subject | DIMENSIONS | - |
dc.subject | VIVIDNESS | - |
dc.subject | FRAMEWORK | - |
dc.title | Measuring expected interactivity: Scale development and validation | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Choi, Sejung Marina | - |
dc.identifier.doi | 10.1177/1461444813495808 | - |
dc.identifier.scopusid | 2-s2.0-84904423577 | - |
dc.identifier.wosid | 000340197900010 | - |
dc.identifier.bibliographicCitation | NEW MEDIA & SOCIETY, v.16, no.5, pp.856 - 870 | - |
dc.relation.isPartOf | NEW MEDIA & SOCIETY | - |
dc.citation.title | NEW MEDIA & SOCIETY | - |
dc.citation.volume | 16 | - |
dc.citation.number | 5 | - |
dc.citation.startPage | 856 | - |
dc.citation.endPage | 870 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Communication | - |
dc.relation.journalWebOfScienceCategory | Communication | - |
dc.subject.keywordPlus | PERCEIVED INTERACTIVITY | - |
dc.subject.keywordPlus | CONSUMER EXPECTATIONS | - |
dc.subject.keywordPlus | WEB SITE | - |
dc.subject.keywordPlus | MODEL | - |
dc.subject.keywordPlus | COMMUNICATION | - |
dc.subject.keywordPlus | INVOLVEMENT | - |
dc.subject.keywordPlus | EXPERIENCE | - |
dc.subject.keywordPlus | DIMENSIONS | - |
dc.subject.keywordPlus | VIVIDNESS | - |
dc.subject.keywordPlus | FRAMEWORK | - |
dc.subject.keywordAuthor | Communication | - |
dc.subject.keywordAuthor | expected interactivity | - |
dc.subject.keywordAuthor | human-computer interaction | - |
dc.subject.keywordAuthor | perceived interactivity | - |
dc.subject.keywordAuthor | scale development | - |
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