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EPE: An Embedded Personalization Engine for Mobile Users

Authors
Ha, JongWooLee, Jung-HyunLee, SangKeun
Issue Date
Jan-2014
Publisher
IEEE COMPUTER SOC
Keywords
information search and retrieval; Internet computing; mobile computing; personalization; text mining
Citation
IEEE INTERNET COMPUTING, v.18, no.1, pp.30 - 37
Indexed
SCIE
SCOPUS
Journal Title
IEEE INTERNET COMPUTING
Volume
18
Number
1
Start Page
30
End Page
37
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/99702
DOI
10.1109/MIC.2013.124
ISSN
1089-7801
Abstract
The proposed embedded personalization engine (EPE) utilizes valuable in-device usage data to infer mobile user interests in a privacy-preserving manner. To provide users with personalized services, the proposed approach analyzes both the usage data inside a mobile device and service items - such as news articles and mobile apps - using the Open Directory Project (ODP) as a knowledge base. Embedded classification and ranking methodologies effectively match service items with inferred user interests. The scenario-based evaluation shows that EPE gives users highly personalized services with both reasonable perceived latency and little energy consumption.
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