한국소비자의 쇠고기상품 광우병 검사 및 원산지 표시에 대한 지불의사금액추정ASSESSING KOREAN CONSUMERS' VALUATION FOR BSE-TESTED AND COUNTRY OF ORIGIN LABELED BEEF PRODUCTS
- Other Titles
- ASSESSING KOREAN CONSUMERS' VALUATION FOR BSE-TESTED AND COUNTRY OF ORIGIN LABELED BEEF PRODUCTS
- Authors
- 이상현; 이지용; 한두봉; Rodolfo M. Nayga, Jr.
- Issue Date
- 2014
- Keywords
- BSE test label; Choice Experiment; Country of Origin; Risk Perception; Willingness-to-Pay; 광우병 검사표시; 원산지표시; 선택실험법; 위험인지도; 지불의사금액
- Citation
- 농촌경제, v.37, no.3, pp.185 - 205
- Indexed
- KCI
- Journal Title
- 농촌경제
- Volume
- 37
- Number
- 3
- Start Page
- 185
- End Page
- 205
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/99950
- DOI
- 10.36464/jrd.2014.37.3.009
- ISSN
- 1229-8263
- Abstract
- The objective of this study is to estimate Korean consumers’ willingness to pay (WTP) for beef products with BSE testing and country of origin labeling. We use a choice experiment to examine consumers’ valuation for beef products with these labels. In addition to analysis using the pooled sample, we also conduct sub-sample analyses based on consumers’ level of risk perception about beef consumption and selected socio-demographic characteristics. Results suggest that Korean consumers value BSE tested beef. They also have a preference for domestic beef vis-à-vis imported beef. Results also suggest that those with high risk perception tend to value BSE testing more than country of origin labeling while those with low risk perception value country of origin labeling more than BSE testing. Moreover, we found that young or high educated respondents tend to value BSE testing and imported beef from countries which have not experienced BSE outbreaks more than do older or lower educated respondents.
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Collections - College of Life Sciences and Biotechnology > Department of Food and Resource Economics > 1. Journal Articles
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