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Boosting the Effect of Goal-Gradient Behavior on Loyalty Programs in the Tourism Industry: Application of Temporal Construal Theory
Boosting the Effect of Goal-Gradient Behavior on Loyalty Programs in the Tourism Industry: Application of Temporal Construal Theory
- 제목
- Boosting the Effect of Goal-Gradient Behavior on Loyalty Programs in the Tourism Industry: Application of Temporal Construal Theory
- 제목 (타언어)
- Boosting the Effect of Goal-Gradient Behavior on Loyalty Programs in the Tourism Industry: Application of Temporal Construal Theory
- 저자
- KIM, SANG YONG
- 발행일
- 2015-11-01
- 학회명
- 2015 International Conference of Asian Marketing Association
- 개최지
- Tokyo, Japan
- 개최국가
- 일본
- 학회 개최일
- 2015-10-31 ~ 2015-11-01