상세 보기
자료 필터
자료유형
발행연도
1997 ~ 2026
1997 2026
키워드
언어
선택된 필터
- article
- conference
전체 74건 중 1번부터 10번까지의 결과를 표시합니다.
2022
Article
Consumers' Active Reaction to Brands Taking Stands on Public Issues on Twitter
- Berestova, Anastasiia ;
- Kim, Da-Yeon ;
- Kim, Sang-Yong
- 2022-01
- Sustainability
- MDPI
2021
Article
Impact of visual information on online consumer review behavior: Evidence from a hotel booking website
- Kim, Molan ;
- Lee, Seung Min ;
- Choi, Sanghak ;
- Kim, Sang Yong
- 2021-05
- Journal of Retailing and Consumer Services
- ELSEVIER SCI LTD
Article
The cross-buying effect in a multi-vendor loyalty program in Korea
- Lee, Seung Min ;
- Kim, Sang Yong ;
- Yoo, Shijin ;
- Song, Tae Ho
- 2021-03
- Asian Business and Management
- PALGRAVE MACMILLAN LTD
2020
Article
The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments
- Ko, Woo Li ;
- Kim, Sang Yong ;
- Lee, Jong-Ho ;
- Song, Tae Ho
- 2020-11
- Journal of Business Research
- ELSEVIER SCIENCE INC
Article
Vying with IKEA: HANSSEM’s Competitive Advantage at Marketing Frontier
- 김상용 ;
- Seung Min Lee
- 2020
- 아시아마케팅저널
- 한국마케팅학회
2019
Article
Public preferences for corporate social responsibility activities in the pharmaceutical industry: Empirical evidence from Korea
- Lee, Hankil ;
- Kim, Sang Yong ;
- Kim, Goun ;
- Kang, Hye-Young
- 2019-08-20
- PLoS One
- PUBLIC LIBRARY SCIENCE
Article
Rival-benefiting effect of advertising: experimental extension and empirical investigation
- Song, Tae Ho ;
- Kim, Sang Yong ;
- Kim, Ho ;
- Lee, Jin Won
- 2019-05-19
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
The Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand
- XING GAO ;
- 김상용 ;
- Da Yeon Kim ;
- 이승민
- 2019
- 아시아마케팅저널
- 한국마케팅학회
1