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Dynamic Effect of Customer Equity on Firm Performance: Comparison between Leaders and Followers
Dynamic Effect of Customer Equity on Firm Performance: Comparison between Leaders and Followers
- 제목
- Dynamic Effect of Customer Equity on Firm Performance: Comparison between Leaders and Followers
- 제목 (타언어)
- Dynamic Effect of Customer Equity on Firm Performance: Comparison between Leaders and Followers
- 저자
- KIM, SANG YONG
- 발행일
- 2015-09-19
- 학회명
- 2015 KMA Fall International Conference
- 개최지
- Howard Johnson Plaza, Shanghai, China
- 개최국가
- 중국
- 학회 개최일
- 2015-09-18 ~ 2015-09-20