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Brand Gender Personality Fit and Consumer Evaluation of CSR Activities: The Effect of Gender Similarity as Social Distance
- 제목
- Brand Gender Personality Fit and Consumer Evaluation of CSR Activities: The Effect of Gender Similarity as Social Distance
- 저자
- Yoo Shi Jin
- 발행일
- 2009-08-19
- 학회명
- 한국마케팅학회 하계학술대회
- 개최국가
- 대한민국
- 학회 개최일
- 2009-09-18 ~ 2009-09-18