상세 보기
자료 필터
자료유형
발행연도
2007 ~ 2023
2007 2023
키워드
언어
선택된 필터
- article
- conference
전체 33건 중 1번부터 10번까지의 결과를 표시합니다.
2023
Article
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
- Byun, Kate Jeonghee ;
- Park, Jimi ;
- Yoo, Shijin ;
- Cho, Minhee
- 2023-09-01
- Journal of Retailing and Consumer Services
- Elsevier Ltd
Article
Strategic emphasis and accounting conservatism
- Noh, Minyoung ;
- Park, Jimi ;
- Yoo, Shijin
- 2023-02-24
- MANAGERIAL FINANCE
- EMERALD GROUP PUBLISHING LTD
2021
Article
The cross-buying effect in a multi-vendor loyalty program in Korea
- Lee, Seung Min ;
- Kim, Sang Yong ;
- Yoo, Shijin ;
- Song, Tae Ho
- 2021-03
- Asian Business and Management
- PALGRAVE MACMILLAN LTD
2019
Article
Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns
- Sung, Jin Kyung ;
- Park, Jimi ;
- Yoo, Shijin
- 2019-01
- Journal of Business Research
- ELSEVIER SCIENCE INC
Article
Pioneering New Markets: A Case study of SevenBräu
- 유시진 ;
- Myung Soo Kang ;
- Minjeong Kim
- 2019
- 아시아마케팅저널
- 한국마케팅학회
Article
The Synergy Effect of a Corporate-Level Loyalty Program Integration on Customer Equity
- Dae-Yun Park ;
- 유시진
- 2019
- 아시아마케팅저널
- 한국마케팅학회
2017
Article
Does the Variance of Customer Satisfaction Matter for Firm Performance?
- 이은영 ;
- 유시진 ;
- 이동욱
- 2017
- 아시아마케팅저널
- 한국마케팅학회
2016
Article
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
- 2016
- 아시아마케팅저널
- 한국마케팅학회
2015
2014
1