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자료 필터
자료유형
발행연도
2007 ~ 2025
2007 2025
키워드
언어
선택된 필터
- article
- conference
- book
전체 62건 중 1번부터 10번까지의 결과를 표시합니다.
2025
Article
When help backfires: Exploring the unexpected consequences of helpful reviews on word-of-mouth
- Kim, Jonghwan ;
- Yoo, Shijin
- 2025-10
- Journal of Retailing and Consumer Services
- ELSEVIER SCI LTD
Article
Visual servicescape analytics: design style and demand in Airbnb from unstructured data
- Woo, Hyunhee ;
- Yoo, Shijin
- 2025-05-16
- Journal of Services Marketing
- EMERALD GROUP PUBLISHING LTD
Article
Does overconfidence of CEOs increase startup performance? The role of marketing capability
- Byun, Kate Jeonghee ;
- Yoo, Shijin
- 2025-05-14
- European Journal of Marketing
- EMERALD GROUP PUBLISHING LTD
2024
2023
Article
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
- Byun, Kate Jeonghee ;
- Park, Jimi ;
- Yoo, Shijin ;
- Cho, Minhee
- 2023-09-01
- Journal of Retailing and Consumer Services
- Elsevier Ltd
Article
Strategic emphasis and accounting conservatism
- Noh, Minyoung ;
- Park, Jimi ;
- Yoo, Shijin
- 2023-02-24
- MANAGERIAL FINANCE
- EMERALD GROUP PUBLISHING LTD
2022
Article
Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram
- Moon Suyoung ;
- 유시진
- 2022
- 아시아마케팅저널
- 한국마케팅학회
2021
Article
The cross-buying effect in a multi-vendor loyalty program in Korea
- Lee, Seung Min ;
- Kim, Sang Yong ;
- Yoo, Shijin ;
- Song, Tae Ho
- 2021-03
- Asian Business and Management
- PALGRAVE MACMILLAN LTD
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