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Rival-benefiting effect of Advertising: Experimental Extension and Empirical Investigation
Rival-benefiting effect of Advertising: Experimental Extension and Empirical Investigation
- 제목
- Rival-benefiting effect of Advertising: Experimental Extension and Empirical Investigation
- 제목 (타언어)
- Rival-benefiting effect of Advertising: Experimental Extension and Empirical Investigation
- 저자
- KIM, SANG YONG
- 발행일
- 2018-04-21
- 학회명
- 2018 The 4th International Conference of Asian Marketing Associations
- 개최국가
- 태국
- 학회 개최일
- 2018-04-20 ~ 2018-04-22