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Unprofitable Cross-Buying By Customers: The Impact of Cross-Buying Propensity on Firm’s Sales
Unprofitable Cross-Buying By Customers: The Impact of Cross-Buying Propensity on Firm’s Sales
- 제목
- Unprofitable Cross-Buying By Customers: The Impact of Cross-Buying Propensity on Firm’s Sales
- 제목 (타언어)
- Unprofitable Cross-Buying By Customers: The Impact of Cross-Buying Propensity on Firm’s Sales
- 저자
- KIM, SANG YONG
- 발행일
- 2017-08-05
- 학회명
- 2017 AMA Summer Conference
- 개최국가
- 미국
- 학회 개최일
- 2017-08-04 ~ 2017-08-06