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Cross-Brand Pass-Through of Promotional Allowances

제목
Cross-Brand Pass-Through of Promotional Allowances
저자
KIM, SANG YONG
발행일
2008-06-14
학회명
2008 INFORMS Marketing Science Conference
개최국가
캐나다
학회 개최일
2008-06-12 ~ 2008-06-14

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