상세 보기
Feedback Effect of Brand Extension on Family Brand and Its Products
- 제목
- Feedback Effect of Brand Extension on Family Brand and Its Products
- 저자
- KIM, SANG YONG
- 학회명
- Advertising and Consumer Psychology conference proceedings
- 개최지
- Advertising and Consumer Psychology conference proceedings
- 학회 개최일
- 2003-06-06