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Competitiveness of Customer Relationship Managment: Does Profitability Really Matter?
- 제목
- Competitiveness of Customer Relationship Managment: Does Profitability Really Matter?
- 저자
- KIM, SANG YONG
- 발행일
- 2011-06-11
- 학회명
- 2011 INFORMS Marketing Science Conference
- 개최지
- Houston, Texas, USA
- 개최국가
- 미국
- 학회 개최일
- 2011-06-09 ~ 2011-06-11