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Journal of Promotion Management
Journal Title
Journal of Promotion Management
ISSN
P
1049-6491 | 1049-6491
Publisher
Best Business Books
Listed on
(Coverage)
SJR
1999;2005-2019
CiteScore
2011-2019
SCOPUS
2017-2020
Active
Active
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based on the information
SCOPUS:2020-10
Country
USA
Article List
1 - 1 out of 1 results.
SCOPUS
Is Corporate Advertising Effective in a Crisis? The Effects of Crisis Type and Evaluative Tone of News Coverage
Kim, S.;
Choi, S.M.
Article
Issue Date
2014
Citation
Journal of Promotion Management, v.20, no.2, pp.97 - 114
Publisher
Routledge
1
BROWSE
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