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자료 필터
자료유형
발행연도
2006 ~ 2026
2006 2026
키워드
언어
선택된 필터
- article
- conference
- book
전체 144건 중 71번부터 80번까지의 결과를 표시합니다.
2014
Article
Are contextual advertisements effective? The moderating role of complexity in banner advertising
- Chun, Kwang Yeun ;
- Song, Ji Hee ;
- Hollenbeck, Candice R. ;
- Lee, Jong-Ho
- 2014
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2013
Article
A Study of the Attitude toward Convergent Products: A Focus on the Consumer Perception of Functionalities
- Lee, Sungkyu ;
- Lee, Jong-Ho ;
- Garrett, Tony C.
- 2013-01
- Journal of Product Innovation Management
- WILEY
2012
Article
Expressive versus instrumental functions on technology attractiveness in the UK and Korea
- Lee, Jong-Ho ;
- Garrett, Tony C. ;
- Self, Donald R. ;
- Musgrove, Carolyn S. ('Casey') Findley
- 2012-11
- Journal of Business Research
- ELSEVIER SCIENCE INC
Conference
Are Contextual Advertisements Effective? the Moderating Role of Complexity in Banner Advertising
- 2012-07-21
- 대한민국
Conference
The Interaction Effect of Formal Control and Social Control on B2B Performance
- 2012-06-07
- 미국
Conference
The Industrial Brand Relational Elements and Customer Relationship Intention
- 2012-06-07
- 미국
Article
Global Marketing Strategies of INNOCEAN Worldwide “Global Marketing Company, INNOCEAN Worldwide”
- 2012
- 아시아마케팅저널
- 한국마케팅학회