유시진 프로필 사진

유시진

Yoo, Shi Jin

경영대학

경영학과

자료 필터

자료유형

발행연도

2007 ~ 2025
2007 2025

키워드

언어

선택된 필터

  • article
  • conference
  • book

전체 62건 중 11번부터 20번까지의 결과를 표시합니다.

2020
Article

The 4th V? The effect of word of mouth volatility on product performance

  • 2020-11
  • Electronic Commerce Research and Applications
  • ELSEVIER
2019
Article

Value relevance of customer equity beyond financial statements: evidence from mobile telecom industry*

  • 2019-05-04
  • Asia-Pacific Journal of Accounting and Economics
  • ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article

Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns

  • 2019-01
  • Journal of Business Research
  • ELSEVIER SCIENCE INC
Article

Pioneering New Markets: A Case study of SevenBräu

  • 2019
  • 아시아마케팅저널
  • 한국마케팅학회
Article

The Synergy Effect of a Corporate-Level Loyalty Program Integration on Customer Equity

  • 2019
  • 아시아마케팅저널
  • 한국마케팅학회
2018
Book

마케팅원론

  • 2018-02
  • 학현사
2017
Article

Does the Variance of Customer Satisfaction Matter for Firm Performance?

  • 2017
  • 아시아마케팅저널
  • 한국마케팅학회
2016
Article

When is servitization a profitable competitive strategy?

  • 2016-03
  • International Journal of Production Economics
  • ELSEVIER
Article

Are competitive reactions changing over time?

  • 2016
  • Management Decision
  • EMERALD GROUP PUBLISHING LTD