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자료 필터
자료유형
발행연도
2001 ~ 2026
2001 2026
키워드
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선택된 필터
- article
- conference
- book
전체 47건 중 21번부터 30번까지의 결과를 표시합니다.
2012
2011
Article
To seek variety or uniformity: The role of culture in consumers' choice in a group setting
- Yoon, Song Oh ;
- Suk, Kwanho ;
- Lee, Seon Min ;
- Park, Eun Young
- 2011-03
- Marketing Letters
- SPRINGER
2010
Conference
The Effects of Emotional versus Cognitive Processing on Short-Term versus Long-Term Preference Consistency
- 2010-10-09
- 미국
Article
The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings
- Suk, Kwanho ;
- Yoon, Song-Oh ;
- Lichtenstein, Donald R. ;
- Song, Sie Yeoun
- 2010-10
- Journal of Marketing Research
- SAGE PUBLICATIONS INC
2009
Article
The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations
- Ofir, Chezy ;
- Simonson, Itamar ;
- Yoon, Song-Oh
- 2009-11
- Journal of Marketing
- AMER MARKETING ASSOC
2008