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기아자동차 SOUL의 혁신적인 제품전략-소비자의 soul을 움직이다
- Authors
- LEE, Doo-Hee; Lee, Jong-Ho
- Issue Date
- 10월-2009
- Publisher
- 한국마케팅학회
- Keywords
- 혁신적인 제품전략; 디자인 경영; 블루오션
- Citation
- 한국마케팅저널, v.제11권, no.제3호, pp.171 - 185
- Journal Title
- 한국마케팅저널
- Volume
- 제11권
- Number
- 제3호
- Start Page
- 171
- End Page
- 185
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