A case study of the Swedish fashion industry from the systems perspective of creativity

Abstract

This study aimed to examine the Swedish fashion industry as a case through which to analyze the fashion industry from the systems perspective of creativity research. The Swedish fashion industry, which is in the advanced stage of the fashion-industry life cycle, may be considered a model for newly industrialized countries’ fashion industries. In this study, various aspects of the Swedish fashion industry have been reviewed in order to examine its structure as an institutionalized system. A total of 12 interviews with professionals working in the Swedish fashion industry were analyzed along with the literature, in order to identify the factors influencing the Swedish fashion industry’s creative and cultural development. The case of Sweden shows the importance of a strong institutionalized field as well as a culture that is supportive of the growth of creativity in the fashion industry. © 2013 Korean Scholars of Marketing Science.