Comparing Separate Process and Intertwined Models for Reactance

Abstract

This investigation compares whether an intertwined or a separate process model better explains message failure incurred by threat to freedom. The current project extends the intertwined model proposed by Dillard and Shen (2005) by considering the additional persuasive message elements of weak argument and insult. Results indicate that the intertwined model provides not only a better fit but also a more general model of message resistance than previously considered. © 2013 Copyright Central States Communication Association.