Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification
- Authors
- Kim, Jungkeun; Kim, Jae-Eun; Park, Jongwon
- Issue Date
- Sep-2012
- Publisher
- SPRINGER
- Keywords
- Counterfeit products; Cognitive resource availability; Accountability; Illegal consumption; Moral decision making
- Citation
- MARKETING LETTERS, v.23, no.3, pp.869 - 881
- Indexed
- SSCI
SCOPUS
- Journal Title
- MARKETING LETTERS
- Volume
- 23
- Number
- 3
- Start Page
- 869
- End Page
- 881
- ISSN
- 0923-0645
- Abstract
- In four experiments, participants made a purchase decision about a counterfeit product under either constrained or unconstrained cognitive resource conditions. Participants were less likely to purchase the counterfeit when their cognitive resources were constrained than when they were not. However, this difference was evident only when individuals had strong (vs. weak) moral beliefs, or when they had low (vs. high) accountability for their decisions. These and other results suggest that the effect of cognitive resource availability on counterfeit purchase was mediated by participants' perceptions of justification about the purchase.
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Related Researcher
- Park, Jong won
- Korea University Business School (Department of Business Administration)