THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL증강현실 (AR; Augmented Reality)이 모바일 소비자들의 구매의도에 미치는 영향 분석: 프로세스 및 효과적인 실행방안
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