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The Effects of Brand Personification on Facebook Marketing and the Role of Social PresenceThe Effects of Brand Personification on Facebook Marketing and the Role of Social Presence

Alternative Title
The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
Authors
Yongjun Sung
Issue Date
12-Jul-2019
Publisher
Global Alliance of Marketing & Management Associations
Citation
2019 Global Fashion Management Conference
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/11105
Conference Name
2019 Global Fashion Management Conference
Place
FR
Conference Date
2019-07-11
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School of Psychology > School of Psychology > 2. Conference Papers

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