Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
The Effects of Brand Personification on Facebook Marketing and the Role of Social PresenceThe Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
- Alternative Title
- The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
- Authors
- Yongjun Sung
- Issue Date
- 12-7월-2019
- Publisher
- Global Alliance of Marketing & Management Associations
- Citation
- 2019 Global Fashion Management Conference
- Conference Name
- 2019 Global Fashion Management Conference
- Place
- FR
- Conference Date
- 2019-07-11
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - School of Psychology > School of Psychology > 2. Conference Papers
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.