International and Beyond: Reflecting on the Identity of International Textile and Apparel Association

Abstract

The purpose of this study is to identify the attitudes and perceptions regarding the international identity of the International Textile and Apparel Association (ITAA) based on a survey of 2007-2008 membership. This study was conducted with the goal of providing suggestions for future strategic planning for ITAA. Results from the on-line survey revealed that an important value of the membership is that ITAA continues to function as an international organization that accommodates members from around the globe. However, the membership strongly acknowledged the need for further efforts to enhance this global entity by providing opportunities to increase awareness and sensitivity to the cultural diversity among members. The members also voiced an interest in increasing collaborations with other cultures and countries. Research findings suggest ideas for ITAA to consider as it continues to respond to the needs of its current and future global membership.