환자유치를 위한 특화서비스에 대한 연구What kind of specialized services attract patients?
- Other Titles
- What kind of specialized services attract patients?
- Authors
- 이용웅; 정영식; 김윤지; 백은혜; 이현실
- Issue Date
- 2010
- Publisher
- 한국산학기술학회
- Keywords
- Specialized hospital service; Hospital loyalty; CRM; PRM; PHR; FHR
- Citation
- 한국산학기술학회논문지, v.11, no.12, pp.4954 - 4961
- Indexed
- KCI
- Journal Title
- 한국산학기술학회논문지
- Volume
- 11
- Number
- 12
- Start Page
- 4954
- End Page
- 4961
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/118220
- ISSN
- 1975-4701
- Abstract
- Background: Competition among hospitals has intensified, because hospitals and beds are oversupplying and the global medical market has opened in Korea. Method: we developed questionnaires of the patient’s satisfaction about 20 items. We surveyed 297 out-patients and 302 in-patients. We analyzed the descriptive statistics and regression by SPSS(Version 17) and Excel. Results: The relations with the patient’s loyalty and the specialized hospital service are 1) Recommend to other person: FHR use and the assistant for follow-up treatment were related positively for out-patient and PHR and FHR use were related positively for out-patient. 2) Revisiting: PHR use and the need of an assistant for follow-up patients were related for them and the PayTV were negatively related. Conclusion: FHR, PHR and assistant system for follow-up patient's condition were very useful factors to increase patient's loyalty.
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Collections - College of Health Sciences > Division of Health Policy and Management > 1. Journal Articles
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