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New media: Mobile advertising and marketing - Introduction
- Authors
- Taylor, Charles R.; Lee, Doo-Hee
- Issue Date
- 8월-2008
- Publisher
- WILEY-BLACKWELL
- Citation
- PSYCHOLOGY & MARKETING, v.25, no.8, pp.711 - 713
- Indexed
- SCIE
SCOPUS
- Journal Title
- PSYCHOLOGY & MARKETING
- Volume
- 25
- Number
- 8
- Start Page
- 711
- End Page
- 713
- ISSN
- 0742-6046
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