Evaluating the Market Potential for Mobile Phone Service in Chinese ProvincesEvaluating the Market Potential for Mobile Phone Service in Chinese Provinces
- Other Titles
- Evaluating the Market Potential for Mobile Phone Service in Chinese Provinces
- Authors
- 남찬기; 이홍규; Bin Duan; Xuemei Meng; 김성철
- Issue Date
- 2008
- Keywords
- Mobile phone service adoption; Stochastic frontier analysis; Influencing factors; Most efficient point; Chinese province.
- Citation
- Telecommunications Review, v.18, no.5, pp.833 - 842
- Indexed
- KCI
- Journal Title
- Telecommunications Review
- Volume
- 18
- Number
- 5
- Start Page
- 833
- End Page
- 842
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/125280
- ISSN
- 1226-5586
- Abstract
- The Chinese mobile phone market has enjoyed impressive growth, however, each province in China shows different progresses. This article examines several factors explaining the different mobile phone adoption rates and presents the most efficient point of mobile phone service adoption in 31 provinces of China, based on national statistic data from 2001 through 2007, using the Stochastic Frontier Analysis Model. The results show that fixed phone penetration, network capacity, occupation structure, disposable income, and geographic location are the important factors that may influence the mobile phone adoption rate in each province. The results also present the relative market potential of each province by calculating the most efficient point of mobile phone adoption. In particular, our results imply that the market potentials are still big not only in the rich Yangtze River delta region such as Shanghai, Zhejiang and Jiangsu but also in the rural central and western areas.
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Collections - School of Media & Communication > School of Media & Communication > 1. Journal Articles
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