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When E-commerce meets Live video – Research on influencing factors of users’ perception on Taobao Live streamingWhen E-commerce meets Live video – Research on influencing factors of users’ perception on Taobao Live streaming
- Alternative Title
- When E-commerce meets Live video – Research on influencing factors of users’ perception on Taobao Live streaming
- Authors
- CHOI, Sejung Marina
- Issue Date
- 17-5월-2019
- Publisher
- 한국광고홍보학회
- Citation
- 2019 한국광고홍보학회 봄철 정기학술대회
- Conference Name
- 2019 한국광고홍보학회 봄철 정기학술대회
- Place
- KO
여수엠블호텔
- Conference Date
- 2019-05-17
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