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회원제골프장과 대중골프장의 제공서비스가 방문객의 만족도와 충성도에 미치는 영향Influence of Customer Satisfaction and Loyalty on Service Quality of Public and Private Golf Club

Other Titles
Influence of Customer Satisfaction and Loyalty on Service Quality of Public and Private Golf Club
Authors
송창수배상우양도업
Issue Date
2013
Publisher
한국사회체육학회
Keywords
public golf club; private golf club; loyalty; customer satisfaction; service
Citation
한국사회체육학회지, no.53, pp 155 - 165
Pages
11
Indexed
KCI
Journal Title
한국사회체육학회지
Number
53
Start Page
155
End Page
165
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/133792
ISSN
1229-358X
2733-9114
Abstract
The purpose of this study was to know about service quality of public and private golf club influenced to customer satisfaction and loyalty. This study selected 400 participants who play golf outdoor and indoor in the past year, to analysis corelation, qui-square, path analysis, structural equation modeling, SPSSWIN Ver. 18.0 & AMOS 18.0 was used and the result is as below. First, service quality of public golf club have a positive effect on customer satisfaction. Second, service quality of public golf club have a positive effect on customer loyalty. Third, customer satisfaction of public golf club have a positive effect on loyalty. Fourth, service quality of private golf club have a positive effect on customer satisfaction. Fifth, service quality of private golf club have a positive effect on customer loyalty. Sixth, customer satisfaction of public golf club have a positive effect on loyalty.
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College of Culture and Sports > Sport Business in Division of Global Sport Studies > 1. Journal Articles

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