회원제골프장과 대중골프장의 제공서비스가 방문객의 만족도와 충성도에 미치는 영향

Abstract

The purpose of this study was to know about service quality of public and private golf club influenced to customer satisfaction and loyalty. This study selected 400 participants who play golf outdoor and indoor in the past year, to analysis corelation, qui-square, path analysis, structural equation modeling, SPSSWIN Ver. 18.0 & AMOS 18.0 was used and the result is as below. First, service quality of public golf club have a positive effect on customer satisfaction. Second, service quality of public golf club have a positive effect on customer loyalty. Third, customer satisfaction of public golf club have a positive effect on loyalty. Fourth, service quality of private golf club have a positive effect on customer satisfaction. Fifth, service quality of private golf club have a positive effect on customer loyalty. Sixth, customer satisfaction of public golf club have a positive effect on loyalty.