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팀 동일시에 따른 프로야구 관중 유형 및 구매행동 분석An Analysis of the Market Segmentation Based on Spectators' Team Identification Level and Their Purchasing Behavior at Professional Baseball Games
- Other Titles
- An Analysis of the Market Segmentation Based on Spectators' Team Identification Level and Their Purchasing Behavior at Professional Baseball Games
- Issue Date
- 2006
- Publisher
- 한국사회체육학회
- Keywords
- market segmentation; spectators; team identification; purchasing behavior; professional baseball games
- Citation
- 한국사회체육학회지, no.28, pp.113 - 124
- Indexed
- KCI
- Journal Title
- 한국사회체육학회지
- Number
- 28
- Start Page
- 113
- End Page
- 124
- ISSN
- 1229-358X
- Abstract
- An Analysis of the Market Segmentation Based on Spectators' TeamIdentification Level and Their Purchasing Behavior at Professional Baseball Games
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- There are no files associated with this item.
- Appears in
Collections - College of Education > Department of Physical Education > 1. Journal Articles
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