어린 자녀 유무에 따른 가구의 친환경 식품 구매 행동 차이 분석: 가산자료모형을 중심으로Heterogeneity in purchasing behavior for eco-friendly labeled food between households with and without children
- Other Titles
- Heterogeneity in purchasing behavior for eco-friendly labeled food between households with and without children
- Authors
- 강민성; 남경수; 안병일
- Issue Date
- 2021
- Publisher
- 한국농업경제학회
- Keywords
- Count Data Model; Eco-friendly food; Food Consumption; Household Food Purchasing Behavior
- Citation
- 농업경제연구, v.62, no.3, pp.55 - 77
- Indexed
- KCI
- Journal Title
- 농업경제연구
- Volume
- 62
- Number
- 3
- Start Page
- 55
- End Page
- 77
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/138217
- ISSN
- 0549-6047
- Abstract
- While most previous studies have mainly regarded data on consumers’ buying cycle as ordinal ones, we assumed that it captures the number of times that consumers making purchases within a given period of time. In this respect, we used count data models to investigate the differences in factors influencing purchase frequency for eco-friendly labeled food between households with and without children. Main findings of the study are as follows. First, we found that the households with young children purchase eco-friendly labeled food more frequently within a given period of time. Second, we found the differences in purchasing behavior between two groups in terms of three perspectives: (1) loyalty, (2) consumption tendency (cost effectiveness versus satisfaction inclination), and (3) major purchasing items. Based on the results, we presented marketing strategies tailored to each group to expand the demand for eco-friendly food.
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Collections - College of Life Sciences and Biotechnology > Department of Food and Resource Economics > 1. Journal Articles
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