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Website Features Influencing Online Shopping Mall Performance: Moderating Role of Product Involvement
- Issue Date
- 2022
- Publisher
- Academy of Taiwan Information Systems Research
- Keywords
- E-Commerce; Online Experience; Online Shopping Mall; Product Involvement; Website Feature
- Citation
- International Journal of Electronic Commerce Studies, v.13, no.1, pp.93 - 112
- Indexed
- SCOPUS
- Journal Title
- International Journal of Electronic Commerce Studies
- Volume
- 13
- Number
- 1
- Start Page
- 93
- End Page
- 112
- ISSN
- 2073-9729
- Abstract
- As the proportion of online shopping in the retail industry increases, studies on the effects of online shopping mall characteristics have been widely reported. However, limited research has been conducted on the effects of new website features in the Web2.0 environment and the factors that moderate these effects. This study analyzed these relationships through multilevel regression by measuring the features (e.g., decision aid, affiliate program, mobile app) of 390 online shopping malls and online shopping mall performance. The analysis showed that most website functions have a positive effect on online shopping malls, while the effect of product videos and affiliate programs differ by product involvement. © 2022 Academy of Taiwan Information Systems Research. All rights reserved.
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Related Researcher
- Park, Cheol
- 글로벌비즈니스대학 (융합경영학부 글로벌경영전공)