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The role of innovation capability on the relationship between product strategy and export performance: across national study of Korean and Japanese firmsThe role of innovation capability on the relationship between product strategy and export performance: across national study of Korean and Japanese firms
- Alternative Title
- The role of innovation capability on the relationship between product strategy and export performance: across national study of Korean and Japanese firms
- Authors
- Lee, Jong-Ho
- Issue Date
- 28-7월-2018
- Publisher
- Global Alliance of Marketing & Management Associations
- Citation
- 2018 Global Marketing Conference at Tokyo
- Conference Name
- 2018 Global Marketing Conference at Tokyo
- Place
- JA
동경
- Conference Date
- 2018-07-26
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