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Impact of brand experience on customer assets in virtual community environment; value co-creation perspectiveImpact of brand experience on customer assets in virtual community environment; value co-creation perspective
- Alternative Title
- Impact of brand experience on customer assets in virtual community environment; value co-creation perspective
- Authors
- Tony C. Garrett
- Issue Date
- 27-Jul-2018
- Conference Name
- GAMMA Global alliance of marketing and management associations
- Place
- 일본
- Conference Date
- 2018-07-26 ~ 2018-07-29
- Conference Name
- 2018 Global Marketing Conference
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Related Researcher
- Garrett, Tony C.
- Korea University Business School (Department of Business Administration)