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The effect of sensory fit on consumer evaluations on co-brandingThe effect of sensory fit on consumer evaluations on co-branding
- Alternative Title
- The effect of sensory fit on consumer evaluations on co-branding
- Authors
- Yongjun Sung
- Issue Date
- 27-7월-2018
- Publisher
- Global Alliance of Marketing & Management Associations
- Citation
- 2018 Global Marketing Conference
- Conference Name
- 2018 Global Marketing Conference
- Place
- JA
- Conference Date
- 2018-07-26
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Collections - School of Psychology > School of Psychology > 2. Conference Papers
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