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Are Customers' Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yoo, Weon Sang | - |
| dc.date.accessioned | 2021-08-28T00:30:38Z | - |
| dc.date.available | 2021-08-28T00:30:38Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2018-04-21 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/19627 | - |
| dc.publisher | Korean Marketing Association | - |
| dc.title | Are Customers' Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities | - |
| dc.title.alternative | Are Customers' Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Yoo, Weon Sang | - |
| dc.identifier.bibliographicCitation | 2018 The 4th International Conference of Asian Marketing Associations | - |
| dc.relation.isPartOf | 2018 The 4th International Conference of Asian Marketing Associations | - |
| dc.relation.isPartOf | 2018 The 4th International Conference of Asian Marketing Associations Proceedings | - |
| dc.citation.title | 2018 The 4th International Conference of Asian Marketing Associations | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferencePlace | Bangkok, Thailand | - |
| dc.citation.conferenceDate | 2018-04-20 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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