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Are Customers' Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR ActivitiesAre Customers' Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities
- Alternative Title
- Are Customers' Skepticism Good in CSR Marketing? The Mediating Roles of Skepticism on the Relationship between Knowledge and Behavior toward CSR Activities
- Authors
- Yoo, Weon Sang
- Issue Date
- 21-4월-2018
- Publisher
- Korean Marketing Association
- Citation
- 2018 The 4th International Conference of Asian Marketing Associations
- Conference Name
- 2018 The 4th International Conference of Asian Marketing Associations
- Place
- KO
Bangkok, Thailand
- Conference Date
- 2018-04-20
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