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The Effect of Firms’ Exchange-Specific and Social Information on Customer IntentionsThe Effect of Firms’ Exchange-Specific and Social Information on Customer Intentions
- Alternative Title
- The Effect of Firms’ Exchange-Specific and Social Information on Customer Intentions
- Authors
- Ryu, Gangseog
- Issue Date
- 21-4월-2018
- Publisher
- KMA/Thammasat Business School
- Citation
- The 4th International Conference of Asian Marketing Associations
- Conference Name
- The 4th International Conference of Asian Marketing Associations
- Place
- TH
- Conference Date
- 2018-04-20
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