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Rival-benefiting effect of Advertising: Experimental Extension and Empirical Investigation
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | KIM, SANG YONG | - |
| dc.date.accessioned | 2021-08-28T00:31:02Z | - |
| dc.date.available | 2021-08-28T00:31:02Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2018-04-21 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/19641 | - |
| dc.publisher | Thammasat Business School and KMA | - |
| dc.title | Rival-benefiting effect of Advertising: Experimental Extension and Empirical Investigation | - |
| dc.title.alternative | Rival-benefiting effect of Advertising: Experimental Extension and Empirical Investigation | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | KIM, SANG YONG | - |
| dc.identifier.bibliographicCitation | 2018 The 4th International Conference of Asian Marketing Associations | - |
| dc.relation.isPartOf | 2018 The 4th International Conference of Asian Marketing Associations | - |
| dc.relation.isPartOf | Proceedings of 2018 ICAMA | - |
| dc.citation.title | 2018 The 4th International Conference of Asian Marketing Associations | - |
| dc.citation.conferencePlace | TH | - |
| dc.citation.conferenceDate | 2018-04-20 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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