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Rival-benefiting effect of Advertising: Experimental Extension and Empirical InvestigationRival-benefiting effect of Advertising: Experimental Extension and Empirical Investigation
- Alternative Title
- Rival-benefiting effect of Advertising: Experimental Extension and Empirical Investigation
- Authors
- KIM, SANG YONG
- Issue Date
- 21-4월-2018
- Publisher
- Thammasat Business School and KMA
- Citation
- 2018 The 4th International Conference of Asian Marketing Associations
- Conference Name
- 2018 The 4th International Conference of Asian Marketing Associations
- Place
- TH
- Conference Date
- 2018-04-20
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