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Unprofitable Cross-Buying By Customers : The impact of cross-buying propensity on firm's salesUnprofitable Cross-Buying By Customers : The impact of cross-buying propensity on firm's sales
- Alternative Title
- Unprofitable Cross-Buying By Customers : The impact of cross-buying propensity on firm's sales
- Authors
- UNKNOWN
- Issue Date
- 4-8월-2017
- Publisher
- American marketing association
- Citation
- 2017 Summer AMA conference
- Conference Name
- 2017 Summer AMA conference
- Place
- US
Sanfrancisco, United States
- Conference Date
- 2017-08-04
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Collections - ETC > 2. Conference Papers
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