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아름다움의 고정관념이 구매의도와 품질지각에 미치는 부정적 효과Beauty May Fail: How Aesthetic Product Influences Purchase Intention and Quality Perception
- Alternative Title
- Beauty May Fail: How Aesthetic Product Influences Purchase Intention and Quality Perception
- Authors
- Suk, Kwanho
- Issue Date
- 26-5월-2017
- Publisher
- 한국 소비자광고심리학회
- Citation
- 2017 한국 소비자광고심리학회 춘계학술대회
- Conference Name
- 2017 한국 소비자광고심리학회 춘계학술대회
- Place
- KO
- Conference Date
- 2017-05-26
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