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모바일 인스턴트 메신저(MIM) 이모티콘의 이용 동기와 지각된 가치가 MIM 서비스 이용자 충성도에 미치는 영향Understanding the motivation to use MIM emoticons and the effects of perceived values of MIM service on user loyalty
- Alternative Title
- Understanding the motivation to use MIM emoticons and the effects of perceived values of MIM service on user loyalty
- Authors
- CHOI, Sejung Marina
- Issue Date
- 1-4월-2017
- Publisher
- 한국광고학회
- Citation
- 2017 한국광고학회 춘계연차학술대회
- Conference Name
- 2017 한국광고학회 춘계연차학술대회
- Place
- KO
- Conference Date
- 2017-04-01
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