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日本企業におけるマーケティング標準化と製品戦略の関係に関する実証研究An empirical study of the relationship between marketing standardization and product strategy in Japanese firms

Alternative Title
An empirical study of the relationship between marketing standardization and product strategy in Japanese firms
Authors
JEONG, Insik
Issue Date
18-12월-2016
Publisher
일본상학회
Citation
2016년 일본상학회 학술대회
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/25618
Conference Name
2016년 일본상학회 학술대회
Place
JA
Tokyo, Japan
Conference Date
2016-12-17
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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경영대학 (경영학과)
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