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가격할인정보에 대한 지각 수월성과 할인메시지 프레임 간 적합성 효과The Fit Effect of Perceptual Fluency and Cue Frame in Price Discount
- Alternative Title
- The Fit Effect of Perceptual Fluency and Cue Frame in Price Discount
- Authors
- Ryu, Gangseog
- Issue Date
- 29-10월-2016
- Publisher
- 한국소비자학회
- Citation
- 2016 소비자분야 통합학술대회
- Conference Name
- 2016 소비자분야 통합학술대회
- Place
- KO
- Conference Date
- 2016-10-29
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