Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Does mIM experience affect in-app O2O service loyalty? An empirical study of O2O services built in the mIM platform of KakaoTalkDoes mIM experience affect in-app O2O service loyalty? An empirical study of O2O services built in the mIM platform of KakaoTalk
- Alternative Title
- Does mIM experience affect in-app O2O service loyalty? An empirical study of O2O services built in the mIM platform of KakaoTalk
- Authors
- Seongcheol Kim
- Issue Date
- 28-10월-2016
- Publisher
- IMMAA
- Citation
- IMMAA (International Media Management Academic Association)’s Annual Conference
- Conference Name
- IMMAA (International Media Management Academic Association)’s Annual Conference
- Place
- KO
- Conference Date
- 2016-10-27
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.