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Drivers of Perceived Luxuriousness of a Premium Private Label ProductDrivers of Perceived Luxuriousness of a Premium Private Label Product
- Alternative Title
- Drivers of Perceived Luxuriousness of a Premium Private Label Product
- Authors
- Lee, Jong-Ho
- Issue Date
- 7-8월-2016
- Publisher
- American Marketing Association
- Citation
- 2016 Summer AMA Conference
- Conference Name
- 2016 Summer AMA Conference
- Place
- US
Atlanta
- Conference Date
- 2016-08-05
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