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Cross-buying of customers: the impact of cross-buying propensity on firm's salesCross-buying of customers: the impact of cross-buying propensity on firm's sales
- Alternative Title
- Cross-buying of customers: the impact of cross-buying propensity on firm's sales
- Authors
- KIM, SANG YONG
- Issue Date
- 23-7월-2016
- Publisher
- Global Alliance of Marketing and Management Associations
- Citation
- 2016 Global Marketing Conference at Hong Kong, pp.63
- Conference Name
- 2016 Global Marketing Conference at Hong Kong
- Place
- HK
- Conference Date
- 2016-07-21
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