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Is Lightness Always Better? How Embodiment of Weight Affects Brand TrustIs Lightness Always Better? How Embodiment of Weight Affects Brand Trust
- Alternative Title
- Is Lightness Always Better? How Embodiment of Weight Affects Brand Trust
- Authors
- Yongjun Sung
- Issue Date
- 20-6월-2016
- Publisher
- 한국광고홍보학회
- Citation
- 2016 한국광고홍보학회 봄철 정기학술대회
- Conference Name
- 2016 한국광고홍보학회 봄철 정기학술대회
- Place
- KO
- Conference Date
- 2016-06-20
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Collections - School of Psychology > School of Psychology > 2. Conference Papers
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