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School of Psychology
School of Psychology
2. Conference Papers
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전체 결과 44 건 중 1 ~ 10을(를) 표시 중입니다. (검색에 소요된 시간: 0.01초).
I'm Not a Banal Brand But a Real Friend: The Role of Brand Anthropomorphism in Consumer-Brand Relationships
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research Asia-Pacific Conference 2015
Publisher
Association for Consumer Research
Place
HK
How Pinteresting! Exploring Global Brands' Visual Brand Identity Strategies
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research Asia-Pacific Conference 2015
Publisher
Association for Consumer Research
Place
HK
Cultural Differences in Celebrity Endorsement Evaluation: Holistic vs. Analytic Thinkers
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research Asia-Pacific Converence 2015
Publisher
Association for Consumer Research
Place
HK
The Effects of Investment and Brand Transgression on Brand Commitment
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research Asia-Pacific Conference 2015
Publisher
Association for Consumer Research
Place
HK
The Effect of Narcissism on Consumer-Brand Relationships
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research Asia-Pacific Conference 2015
Publisher
Association for Consumer Research
Place
HK
The Interplay of Product Image and Regulatory Focus on Green Consumption
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research
Publisher
Association for Consumer Research
Place
HK
THE IMPACT OF SELF-THREAT ON PREVENTION VS. PROMOTION HOPE
Yongjun Sung
Conference
Issue Date
2016
Citation
2016 Global Marketing Conference
Publisher
Global Marketing Conference
Place
HK
# ME AND BRAND: UNDERSTANDING THE BRAND-SELFIE POSTERS ON SOCIAL MEDIA
Yongjun Sung
Conference
Issue Date
2016
Citation
2016 Global Marketing Conference
Publisher
Global Marketing Conference
Place
HK
CEO’S SELF-DISCLOSURE ON SOCIAL MEDIA
Yongjun Sung
Conference
Issue Date
2019
Citation
2019 Global Fashion Management Conference
Publisher
Global Alliance of Marketing & Management Associations
Place
FR
The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
Yongjun Sung
Conference
Issue Date
2019
Citation
2019 Global Fashion Management Conference
Publisher
Global Alliance of Marketing & Management Associations
Place
FR
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한국광고홍보학회 2018 봄청 정기학술대회
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2016 American Academy of Advertis...
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2016 한국광고홍보학회 봄철 정기학술대회
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International Communication Assoc...
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한국광고홍보학회 2018 가을철 학술대회
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2016 Global Marketing Conference
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